How to Get Perfect Video Testimonials
How do you prove your service isn’t just another pitch?
How do you break through skepticism and build trust at warp speed?
You let your happy customers do the talking, but not just any talk – video testimonials. This isn’t about patting ourselves on the back; it’s about showing cold leads the money, literally.
Why Video Testimonials Are Your Ace
Think about it. What’s more convincing? You, saying how awesome your service is, or a lineup of clients who’ve been exactly where your prospect is, showing off their wins because of what you’ve done for them?
Video testimonials are your trust-building, objection-smashing, deal-closing ninjas.
The Playbook for Capturing Killer Testimonials on Zoom
The Goal: We’re not here to get a pat on the back. We want the raw, real journey. From the struggle bus they were riding before finding you, to the victory lap they’re on now. And if they hit a speed bump along the way, that’s gold, too. It shows you’re real, and you’re ready to fix anything that’s not working.
Invite them on to a recorded zoom call. Don’t ask for a video testimonial, invite them onto a recorded zoom call and ask them these questions:
- What challenges were you facing in your business before you decided to work with us?
- What was your initial impression of our company? Did you have any hesitations about utilizing a service/product like ours?
- How was it working with our team?
- What went well, what could we improve on?
- Share the specific results or milestones your business has achieved after implementing our recommendations
- How did our services directly contribute to these outcomes
- How has your business changed or improved after working with SalesBytes?
- What specifically about your interaction with SalesBytes did you like the most and why?
- If a potential client in your similar situation mentioned that they thought our product or service was too expensive, what would you say to them based on your experience?
- How would you describe the value or ROI you received in relation to the investment you made?
- If a potential client in your similar situation mentioned that they thought our product or service was too expensive, what would you say to them based on your experience?
- How would you describe the value or ROI you received in relation to the investment you made?
- What would you say to someone who is considering our service or product but is still on the fence?
- Is there anything else you would share with other prospects considering working with us?
Zoom Testimonial Tactics
- Be Real: Come from a place of genuine curiosity. This isn’t an interrogation; it’s a heart-to-heart.
- Smooth Operator: Record that call but keep it slick. Don’t interrupt their flow. You want them in the spotlight, not you.
- Convo Not Q&A: This isn’t a quiz show. Keep it fluid, like you’re chatting over coffee, not ticking boxes.
- Note the Nuggets: If they hit a snag with your service, that’s your cue. Jot it down, fix it. This is gold for making your service unbeatable.
- Clip That Counts: Mark those timestamps. Your editing team will thank you for the cheat sheet to create testimonial gold.
Video testimonials aren’t just about showcasing success; they’re about connecting on a human level. They turn your clients’ wins into your most powerful sales pitch, speaking directly to those sitting on the fence. So grab that Zoom link, dive into the stories of transformation, and let your clients’ journeys sell your service.
When prospects see real people, real problems, and real wins, that cold lead doesn’t just warm up; it catches fire.
Make a goal to get 3 video testimonials before the end of this month. Add these to your landing pages, social media accounts, appointment booking page, etc.
Now go take action!
